The report starts with the definition of SEO which is Search Engine Optimization. On Google Trends, SEO has become one of the most searched topics. The word is concise but plays a key role in digital marketing. Several users know its definition but they are unfamiliar with using it properly. Now, the question stands how does it work? Well, in today’s world, everyone wants to grow their online business and also want to rank in search engines, for example, Google. Overall, SEO helps us to grow our business by creating high traffic on the web. Through the organic way, it also helps to improve the appearance and position of the content. About the same, we are going to discuss this in the next section. Here is the complete information on the topic of SEO and its uses.
Method OF SEO
As we earlier mentioned the definition of SEO. Its methods play a pivotal role in improving the content. In addition, the contents hold video media, images, links, web pages, and many more. Well, in the online world, multiple discovers find the contents through organic search. Therefore, it becomes important to optimize the content in organic ways.
Overall, the SEO methods help publisher to increase the traffic on their content which they post on the internet. By using the proper method of SEO, we can increase the high number traffic on your web page. Before knowing its methods let first know how search engines work. For the content publisher, it is important to gain knowledge of search engine work before SEO. In basic language search engine is the net of spiders. There are several or billions of data available on the web. Therefore, the categories are divided in indexed to make them easy to discovers. Mentioning the links on content also helps to grow the traffic of another page. Learn more in the next section.
SEO Examples
Let’s take an example to understand the word ‘crawlers’. Suppose, a web page is registered on Google with the name KeepClothing.com which is famous for its content of cloths. Meanwhile, the publisher of the page adds internal links for the further sites that hold the contents of clothes categories like jackets, boots, t-shirts, etc. Somehow, the KeepClothing page content connects with the other website’s negative impression, the mentioned internal links of the page will help Google to learn more about the website.
The achievement of the publisher depends on the search of the public. A page gets traffic when viewers find relevant content on it. What is the public need on the web? Well, billions of people search their useful things on the internet somehow Google pages help viewers to show them the relevant data. In the next section, we are going to learn the three top categories of SEO. Here are the top three categories:
Here is the list of three main categories of SEO:
1. On-page SEO
2. Off-page SEO
3. Technical SEO
Through all of these categories, a publisher can improve the ranking of the website. The topic drawing the attention of the viewers that why SEO is too useful or important for any blogger. SEO- Search Engine Optimization helps a publisher or blogger to rank or gain traffic on their web page. The more search engines, more will be the traffic. Famous search engines like Bing and Google are their methods to show the data on display to their users.
SEO Algorithm
All work is based on a proper algorithm. Most of the viewers find data on Google through the traditional organic way. A publisher can create the traffic on the website by using the links. As per the Google algorithms, links are traditional organic results. The search engine shows particular data in different ways. Meanwhile, every SEO professional has their own goals. Google’s first-page content plays a high majority whenever a user finds their query. However, there is a 75% chance to click on either the first or second content.
Due to the nature of users, the SEO hardly tries to show their content on the top of the result. The publishers want whenever a user uses a search engine for their query then Google shows their content at the top of the results. The chance of success increases when the contents become more visible. The boost of SEO will also increase the earnings of the website owner.
Parts of SEO
- On-page SEO– Basically, it focuses on the elements of the website so that the page will show the relevant content to users. By optimizing the page, we can gain high traffic. Ex; Meta description tags, page titles, internal links, image optimization, etc.
- Off-page SEO– Through this process, the bloggers promote their website by mentioning the links on another website or a third party. In it, the all works around the third parties who are allowed to tag the link on their page. Ex; Earning backlinks, social media marketing, online promotion, etc.
- Technical SEO– It is a subcategory of SEO. Overall, it helps to improve the website’s technical part which increases rank in search engines. Ex; Site crawling, image compression, indexing status, etc.
How to Increase Website Traffic?
The important thing is to keep in mind, that all search engine results work on Google’s algorithms. A website user should not take position #1 in search engine rankings. According to the Google Algorithms, it shows the query to the users in different ways. Several times, Google delivers the query on the location of the user’s device.
Sometimes, the language can show the difference in search engine results. As of now, we several times read the word traffic. What is traffic for a website user? When users click or reach your website through the organic SERPs, this process is known as ‘traffic’. Want to become an SEO professional, then focus on the customer’s queries, market research, and add proper keywords? A website gains traffic when a customer finds the relevant query on that page. Sometimes, keyword stuffing can down the rank of a website. Through this page, we come to know what is SEO and how it works. Keep following the page for more updates.
