Krishna Janmashtami also known simply as Krishnashtami, Janmashtami, or Gokulashtami, is an annual Hindu festival that celebrates the birth of Krishna, the eighth avatar of Vishnu. In certain Hindu texts, such as the Gita Govinda, Krishna has been identified as the supreme God and the source of all avatars. Krishna’s birth is celebrated and observed on the eighth day (Ashtami) of the dark fortnight (Krishna Paksha) in Shravana Masa (according to the Amanta tradition). According to the purnimanta tradition), Krishna’s birth is celebrated on the eighth day (Ashtami) of the dark fortnight (Krishna Paksha) in Bhadrapada Masa. It is common, in every season, the outdoor work earns money by selling the festivals kinds of stuff. However, recently CAIT shared the report after the Janmashtami festival. Check out the more update regarding the festivals and its benefits for outdoor vendors in detail.
A few important lesser points about the Janmashtami festival
- It is an important festival, particularly in the Vaishnavism tradition of Hinduism. The celebratory customs associated with Janmashtami include a celebration festival, reading and recitation of religious texts, dance, and enactments of the life of Krishna according to the Bhagavata Purana, devotional singing till midnight (the time of Krishna’s birth), and fasting (upavasa), amongst other things.
- Some break their daylong fast at midnight with a feast. Krishna Janmashtami is widely celebrated across India and abroad. Well as the festive season came it came with lots of economic boost. Recently the business has scored a lot, sales exceeded so much making everyone shunned and happy simultaneously.
- According to CAIT, Janmashtami celebrations across India resulted in a business surge of over Rs 25,000 crore. The festival, marked by significant sales of flowers, sweets, and decorative items, was celebrated with great enthusiasm, particularly in North and West India, underscoring its economic significance.
- These figures highlight the robust consumer spending during the festival driven by the vibrant celebrations of Janmashtami, marking one of the most commercially active periods of the year.
- CAIT’s National General Secretary and Member of Parliament from Chandni Chowk, Praveen Khandelwal, stated that during this significant festival, large-scale sales were observed, particularly in flowers, fruits, sweets, deity costumes, decorative items, fasting sweets, milk, curd, butter, and dry fruits. Khandelwal said that festivals like Janmashtami are an important part of the Sanatan economy, strengthening the nation’s economy.
- National President B.C. Bhartia said the festival was celebrated with great enthusiasm, especially in North and West India, with decorated temples and large crowds of people visiting them. Digital tableaux and selfie points with Lord Krishna were special attractions during the festival.
Krishna Janmashtami was celebrated on August 26 this year across the country.
Decoration for Janmashtami
Devotees traditionally fast and decorate temples and homes with flowers, ‘diyas’, and lights. Temples were decorated attractively, and there were large crowds of people visiting them. Bhartia highlighted that the special attractions of the Janmashtami festival included digital tableaux and selfie points. In cities, there were numerous bhajans, religious dances, and discourses by saints and sages. Various social organizations also held large-scale Janmashtami celebrations. Like other festivals, this festival is also known as one of the most famous and celebrated in India. More information has been mentioned in the next section.
The reports of CAIT
- CAIT expects festive sales of over Rs 4 lakh crore due to the extended period of the festival season this year which began with Raksha Bandhan on August 19 and will extend to November 15 on the day of Tulsi Vivah. The business body estimated the festive trade during Raksha Bandhan at over Rs 12,000 crore across the country. In 2022, the business during the Rakhi festival stood at around Rs 7,000 crore; in 2021 it was Rs 6,000 crore; in 2020 it was Rs 5,000 crore; in 2019 it was Rs 3,500 crore, and in 2018 it was Rs 3,000 crore, according to Khandelwal.
- “This year’s festive series begins with Raksha Bandhan and continues through Janmashtami, the 10-day Ganesh Utsav, Navratri, Durga Puja, Dussehra, Karva Chauth, Dhanteras, Diwali, Govardhan Puja, Bhai Dooj, Chhath Puja, and other festivals, culminating with Tulsi Vivah. During this festive period, the business community across the country is fully prepared to meet consumer demands, and traders have stocked up adequately on all products,” a CAIT representative said.
- Meanwhile, Prime Minister Narendra Modi and Leader of the Opposition in the Lok Sabha, Rahul Gandhi extended wishes on Janmashtami. On X, PM Modi wrote, “Wishing you all a very Happy Janmashtami. Jai Shri Krishna!” Rahul Gandhi posted, “Hearty wishes and congratulations to everyone on Shri Krishna Janmashtami. I hope that this festival of joy and happiness fills the life of all of you with new enthusiasm and excitement.”
- Importantly, August and September mark the beginning of festivities in the country, including Shivaratri, Teej, Rakhi, Janmashtami, and Ganesh Chaturthi.
Last year, the festive season including Diwali recorded trade of Rs 3.75 lakh crore, according to CAIT. - This included about 13 percent in food and grocery spending, 9 percent in jewelry spending, 12 percent in textiles and garments, 4 percent in dry fruits, sweets, and Namkeen, 3 percent in home decor, 6 percent in cosmetics, 8 percent in electronics & mobiles, and more. Festivals in India every year turn out to be significant economic drivers with a positive impact on retailers, e-commerce, tourism, and other sectors, leading to increased consumer spending, employment generation, digital payments, and more.
Staffing company Teamlease Services released the statement
According to staffing company Teamlease Services, the e-commerce sector is expected to hire 10 lakh gig workers and 2.5 lakh contractual staff during the upcoming festive season to cater to the surge in demand, PTI reported earlier this month.
The e-commerce industry is poised for a 35 percent surge in sales during the upcoming festive season, which is a substantial leap from the previous year, TeamLease Services Senior VP and Business Head Balasubramanian A said in a statement.
That’s it for today. I hope the economic growth of our country will be boosted more and more. If we get any other information regarding the same we will update you on the same site. Business scores the best for the sake of our country. For more updates stay tuned with newsprotime.com
